Privacy policy

Last updated: January 7, 2026

Privacy Policy

Wexy E-commerce Holdings Inc. (“Wexy E-commerce,” “Purely Saunas,” “we,” “us,” or “our”) operates PurelySaunas.com, including all related content, features, products, and services (the “Services”). We are committed to protecting your privacy and handling your personal information in a transparent, responsible, and secure manner.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, make a purchase, or otherwise interact with our Services. If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs the collection and use of personal information.

By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy.

Information We Collect

“Personal information” refers to information that identifies, relates to, or can reasonably be linked to an individual. It does not include anonymized or de-identified information.

Depending on how you interact with our Services, we may collect the following categories of personal information:

Information You Provide Directly

Contact Information: Name, billing address, shipping address, phone number, and email address

Payment Information: Credit card or debit card details, transaction confirmations, and payment-related information (processed securely through third-party payment processors)

Account Information: Login credentials, preferences, and account settings

Order & Transaction Information: Products viewed, added to cart, purchased, returned, exchanged, or canceled

Customer Communications: Information provided when contacting customer support or submitting inquiries

Information Collected Automatically

Device & Technical Information: IP address, browser type, device type, operating system, and network information

Usage Data: Pages viewed, interactions with the website, and browsing behavior

Cookies & Similar Technologies: Used to enhance site functionality, analytics, and marketing efforts

Information from Third Parties

Shopify and other service providers supporting our eCommerce operations

Payment processors, shipping carriers, and analytics providers

Advertising and marketing partners, where permitted by law

How We Use Your Information

We use personal information to:

Operate & Improve Our Services

Process orders, payments, shipping, returns, and exchanges

Communicate order updates, confirmations, and account-related messages

Personalize your shopping experience and recommend relevant products

Maintain, analyze, and improve website performance and user experience

Marketing & Advertising

Send promotional emails and communications (you may opt out at any time)

Display relevant advertisements across our website and third-party platforms

Measure and optimize advertising performance

Security & Fraud Prevention

Protect accounts and transactions

Detect, prevent, and investigate fraudulent or unauthorized activity

Legal & Business Purposes

Comply with applicable laws and regulations

Respond to lawful requests from authorities

Enforce our policies and protect our legal rights

How We Share Personal Information

We may disclose personal information in the following circumstances:

With service providers who assist with payment processing, order fulfillment, shipping, customer support, analytics, IT services, and marketing

With Shopify, which hosts and powers our online store

With advertising and marketing partners, where legally permitted, to deliver relevant ads

With affiliates or within our corporate group, including Wexy E-commerce Holdings Inc.

For legal reasons, such as complying with legal obligations or protecting rights and safety

In connection with business transactions, such as a merger, acquisition, or asset sale

We do not sell personal information in the traditional sense. Where required by applicable law, you may opt out of certain data sharing used for targeted advertising.

Shopify & Third-Party Services

Our store is hosted on Shopify, which collects and processes personal information necessary to provide and improve its services. Information submitted through our Services may be transferred to and processed by Shopify and its partners, including in countries outside your jurisdiction.

To learn more, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-party websites or services linked on our site operate independently and have their own privacy practices. We are not responsible for their content or policies.

Children’s Privacy

Our Services are not intended for children under the age of majority in their jurisdiction. We do not knowingly collect personal information from minors. If you believe a child has provided personal information to us, please contact us so we can remove it.

Data Security & Retention

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no system can guarantee absolute security.

We retain personal information only for as long as necessary to:

Fulfill orders and provide Services

Maintain customer accounts

Comply with legal and regulatory obligations

Resolve disputes and enforce agreements

Your Privacy Rights

Depending on your location, you may have the right to:

Access your personal information

Request correction of inaccurate data

Request deletion of your personal information

Request a copy of your data (data portability)

Opt out of marketing communications

You may exercise these rights by contacting us using the information below. We may verify your identity before processing requests, as permitted by law. We do not discriminate against individuals for exercising privacy rights.

International Data Transfers

Your personal information may be stored or processed outside your country of residence. Where required, we rely on appropriate legal safeguards, such as Standard Contractual Clauses, to protect international data transfers.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. Updates will be posted on this page with a revised “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Toll Free Number:(888) 248-3224

Email: sales@purelysaunas.com

Mailing Address:
Wexy E-commerce Holdings Inc.
8-611 Wonderland Road North, Suite 302
London, Ontario, Canada
N6H 4V6